Video


Growth & Plans
Time Skeleton Tool
February 6, 2026
Time Skeleton is a tool for planning your year so you don't get too busy before a critical event.

Goals & Vision
How to use the Vision Sheet
January 20, 2026
How to document your 3 year vision for your company.

CEO Skills
After The Close program
October 18, 2025
You have 3 jobs after you close on a new acquisition. Do them in the right order.

CEO Mindset, Coaches
How the Eisenhower Matrix Works with Coaching Clients
February 10, 2025
This video explains the definition of urgent vs important. Here's how to use this tool in ways that aren't obvious. The goal is to allow you to focus on more strategic and important work and less on the merely urgent.…

CEO Mindset, Goals & Vision
Why Revenue is a Terrible Way to Score a Company
January 21, 2025
A presentation I made to Sagan Passport about the best metrics for a company.

Organizational Design, Output Thinking, People
Management & Output Thinking (book summary)
January 18, 2025
A presentation to TRIBE about Output Thinking and the Three levels of Management. Knowing the different outputs managers at different levels must produce. Makes your company more productive and easier to scale.


Output Thinking
Output Thinking on Peter Lohmann’s Podcast August 2024
August 17, 2024
Peter & I discuss. -Why most small business owners never achieve TIME FREEDOM. -How to exit without selling your company-The 3 stages of company growth -What is “CEO Time”. -Getting work done through other people. -The most commons mistakes that…

Output Thinking
CEO’s Guide to Output Thinking
August 14, 2024
A summary of the Output Thinking book in 3 sentences. For CEOs and other managers to help you scale your company faster, and manage better.

Management, Organizational Design
Three Levels of Management
May 6, 2024
Management is getting work done through other people. It happens differently at the three management levels - even if the same person manages all three.

Closing Deals, Marketing
Buyer’s Journey
January 4, 2024
To systemize your sales and control your company's future you have to understand the buyer's journey of your potential customers. All buyers go through the same 4 stages on their way to purchasing. They key is to learn those stages…

Output Thinking
Output Thinking (3 of 3)
December 12, 2023
Output Thinking is a better way to view your company and manage people better. In part 3 of this Q&A with Jon Matzner and the author of the book Output Thinking: Scale Faster, Manage Better, Transform Your Company we talk…

Output Thinking
Output Thinking (2 of 3)
December 12, 2023
Output Thinking is a better way to view your company and manage people better. This is part 2 of Q&A with Jon Matzner and the author of the book Output Thinking: Scale Faster, Manage Better, Transform Your Company.

Output Thinking
Output Thinking (1 of 3)
December 12, 2023
Output Thinking is a new way to view your company and manage people better. Part 1 of Q&A about the book Output Thinking: Scale Faster, Manage Better, Transform Your Company. Jon Matzner and the author talk about what Output Thinking…

Output Thinking
Output Thinking 2 minute book promo
December 10, 2023
Output Thinking is a new way to view your company and manage people better. This video is a short introduction to the book Output Thinking: Scale Faster, Manage Better, Transform Your Company.

Personal
John Seiffer Speaker Reel
July 7, 2023
John Seiffer speaks to Business Owners and CEOs in keynotes and breakout groups.

CEO Mindset, Organizational Design
7 Buckets
March 19, 2023
There are only seven reasons to spend money or have someone work in your company. It's the lens I see a company thru when I'm helping a client grow their company, make more money and have a better life. I…

Organizational Design
Functional Org Chart
January 25, 2022
Think of your company as a collections of functions rather than a hierarchy of people. People perform the functions to produce an output.

CEO Mindset, Company View, Organizational Design
Scale Your Company Beyond YOU
December 10, 2021
Learn how functions helped me run a company 1,500 miles from my home. I'll show you the 3 things a company needs to do and how the CEO function can systemize the company to do them better. Why functions with…

CEO Skills, Culture, Goals & Vision
Mission Vision Values
November 16, 2021
Crafting mission, vision, and values statements are very lucrative - especially for the consultants who run these sessions. But do you need them? Like most things in life, it depends. In this video you'll learn what each of those things…