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Focus Areas

John Seiffer's CEOBootCamp.com

Over 30 years of business insight in one place.

I’ve been a business owner for over 30 years. I was a remote CEO starting in 1993. I’ve been a coach helping other owners learn from my mistakes since 1995. Since 2006 I’ve been posting, writing, making videos and tools for my clients. In my semi-retirement I’m putting all that stuff here in a (mostly) organized fashion for free. 

  • Explanations – Insights about a concept
  • Practical Application – How to use that concept
  • Tools – Something to input or track parts of the concept in your business
  • Research – For those who want to go further down the rabbit hole

The hardest part was figuring out a way to organize it. I came up with the expandable Focus Areas (below or on the left) to drill into what you need. Or use the search box at the top. 

John Seiffer Consultant

Four Focus Areas, One CEO to Run It.

Every part of building a company lives in one of these areas. They’re connected – working on one always moves the others. Browse the focus that matters most to you right now and follow the threads from there. 

Man taking inventory with a clipboard

CEO Skills

Running the whole thing

A CEO is a special role with a unique outlook on the company. This focus area covers how to develop your CEO skills, a CEO mindset, also some skills that are useful to people in other roles in your company.
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Customers

Getting & keeping customers

If you can't find and serve customes, you don't have a business. If you don't find and serve them well, you won't have one for long.
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Company

Building & running the company

This is the machine behind the sales: people, money, structure, and the systems that keep it running without you holding it all together yourself.
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Conditions

Your business environment

This is the stuff you don't control but have to plan around and can exploit. Things like markets, competitors, regulation, technology, the economy.
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Owners

Vision, planning & growth

Set direction, make the big calls, grow the company to give you (and any other owners) what you want FROM your company. Your vision FOR the company unfolds from that.
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DIY Coaching ?

As a coach, I help put the infrastructure in place that frees you up from day-to-day demands. This allows you to use your superpower and get what you want FROM the company. 

I’ve put a lot of different kinds of tools here. Like with any toolkit, you have to be able to know when to use the right tool. I’ve tried to make it easy for you to find and use the content on this site. Still, using the right tool at the right time is harder to do without a coach.

When I coach business owners that’s where my experience and perspective come in handy. I can’t give that kind of individualized attention to more than a few clients at a time. But I can offer anyone a free coaching session. Book a time here.

For those that want to DIY it, here’s the approach I generally use with clients.

Deals are Sexy. But the money is made in operations!