Marketing

To systemize your sales and control your company's future you have to understand the buyer's journey of your potential customers. All buyers go through the same 4 stages on their way to purchasing. They key is to learn those stages…

It only has 2 Questions: Would you recommend this to a friend? Why or Why not? This is a slightly modified version of John Mariotti's approach. I added the phrase "to a friend" because it adds an emotional element to…

Wow. That title ought to get me some hits on the Google - doncha think? But really this post is about ... How to Treat Your Customers Right. And about how I got get free drugs from people who are…

I was asked by the owner of a Micro-ISV (that a very small independent software vendor) how exactly should he spend his time marketing and selling. He knew he should devote more time to it, but he didn't know what…

I saw a commercial last night on TV. A guy was pasting up billboards of women dressed in swanky clothes. As he turned away to get the next poster, the women in the ones he'd already posted winked and waved…

Not all your customers are good to have. Some are great. Some actually cost you money. Some are just so-so. Dharmesh Shah has some good ideas on ranking your customers. His post is geared toward software companies. For other types…

Most people don't think - they just think they think. Here are some interesting ideas about how decisions are made. (The first three come from a book about web site design by Steve Krug called 'Don't Make Me Think'). People…