Strategy
Sets the direction the company is going to take. It needs to be specific enough to eliminate distractions and build on core competencies.

Goals & Vision, Organizational Design, Strategy
Why You Can't Work ON Your Business
January 3, 2026
Even though you think you can. I know it’s not a great idea to tell your audience that they’re wrong. But in my experience of working with hundreds of SMB owners it’s true. We aren’t really working on our companies…

Strategy
It's a Jungle Out There
September 28, 2024
Why war is a bad metaphor for business. Business has often been described as war, but I think that's a poor metaphor. For one thing the point is not to win, as I said in a recent twitter post. Photo…

Strategy
Vision is Useless, Unless …
September 8, 2024
Your vision is tied to outputs. Here's how. Your vision is literally what you see. Your vision for your company is what you see that's possible. What your company can do or become that it hasn't yet. How your company…

Growth & Plans, Strategy
My book is Published
December 21, 2023
Output Thinking to transform your business. My book is now available on amazon. I’m posting some video interviews my friend Jon Matzner did with me about the book. Besides being a great guy, Jon thinks about business systems as much…
Growth & Plans, Strategy
You Need a Strategy Before You Make a Plan
November 10, 2022
Just answer three questions. Strategy answers "Where are we going?" A Plan answers "How are we going to get there?" As the saying goes - if you don't know where you're going, any road will take you there. But the…
Goals & Vision, Strategy
Mission? Critical!
June 8, 2015
It’s critical that a company have a mission. Having a mission STATEMENT? Not so much. A mission is the reason that a company exists. It doesn’t have to be worthy of a nobel prize. “We make the best damn pizza…