Goals & Vision
Vision and supporting goals help owners get what they want from the company.

Goals & Vision
How to use the Vision Sheet
January 20, 2026
How to document your 3 year vision for your company.

Goals & Vision, Organizational Design, Strategy
Why You Can't Work ON Your Business
January 3, 2026
Even though you think you can. I know it’s not a great idea to tell your audience that they’re wrong. But in my experience of working with hundreds of SMB owners it’s true. We aren’t really working on our companies…

CEO Mindset, Goals & Vision
Why Revenue is a Terrible Way to Score a Company
January 21, 2025
A presentation I made to Sagan Passport about the best metrics for a company.

Goals & Vision, People
3 Words I hate: Culture, Values, Attitude
November 15, 2023
Why? Because they make a manager's job harder. These are not magic words that you can sprinkle over your company to get amazing results - despite what some consultants will try to tell sell you. These are words that if…

CEO Skills, Culture, Goals & Vision
Mission Vision Values
November 16, 2021
Crafting mission, vision, and values statements are very lucrative - especially for the consultants who run these sessions. But do you need them? Like most things in life, it depends. In this video you'll learn what each of those things…

Goals & Vision
Chase Your Dreams?
July 29, 2021
"I will show people anything you want to do, do it. Don't listen to anyone. Chase your dreams.". That's advice from a guy who tried to run on water in the contraption pictured above from Florida to New York. But…

Company View, Goals & Vision
What Is A Company?
January 1, 2021
Here is the lens through which I view companies. A company is an organization of people that performs a number of different functions designed to create and satisfy customers in a profitable way. Let's take that apart. A company is…

Goals & Vision
Obstacles or Excuses
December 19, 2020
What Can You Control? On the road of business (and in life) there are things you can control and things you can't. I recently found out about Steve Jobs' approach to this dichotomy. When he promoted someone to VP, he…
Goals & Vision, Strategy
Mission? Critical!
June 8, 2015
It’s critical that a company have a mission. Having a mission STATEMENT? Not so much. A mission is the reason that a company exists. It doesn’t have to be worthy of a nobel prize. “We make the best damn pizza…
Goals & Vision
Why Small Companies Don’t Grow Into Big Companies
June 26, 2010
And why that's a good thing! Just like a bicycle built for one doesn't usually grow into a bicycle built for two, there is not a linear continuum from small company to big company like there is from little kid…