CEO Mindset
A successful CEO sees things differently because of their position. Content here helps you utilize that mindset.

CEO Mindset, Coaches
How the Eisenhower Matrix Works with Coaching Clients
February 10, 2025
This video explains the definition of urgent vs important. Here's how to use this tool in ways that aren't obvious. The goal is to allow you to focus on more strategic and important work and less on the merely urgent.…

CEO Mindset, Goals & Vision
Why Revenue is a Terrible Way to Score a Company
January 21, 2025
A presentation I made to Sagan Passport about the best metrics for a company.

Organizational Design, Output Thinking, People
Management & Output Thinking (book summary)
January 18, 2025
A presentation to TRIBE about Output Thinking and the Three levels of Management. Knowing the different outputs managers at different levels must produce. Makes your company more productive and easier to scale.

Output Thinking
Output Thinking on Peter Lohmann’s Podcast August 2024
August 17, 2024
Peter & I discuss. -Why most small business owners never achieve TIME FREEDOM. -How to exit without selling your company-The 3 stages of company growth -What is “CEO Time”. -Getting work done through other people. -The most commons mistakes that…

Output Thinking
CEO’s Guide to Output Thinking
August 14, 2024
A summary of the Output Thinking book in 3 sentences. For CEOs and other managers to help you scale your company faster, and manage better.

Output Thinking
Output Thinking (3 of 3)
December 12, 2023
Output Thinking is a better way to view your company and manage people better. In part 3 of this Q&A with Jon Matzner and the author of the book Output Thinking: Scale Faster, Manage Better, Transform Your Company we talk…

Output Thinking
Output Thinking (2 of 3)
December 12, 2023
Output Thinking is a better way to view your company and manage people better. This is part 2 of Q&A with Jon Matzner and the author of the book Output Thinking: Scale Faster, Manage Better, Transform Your Company.

Output Thinking
Output Thinking (1 of 3)
December 12, 2023
Output Thinking is a new way to view your company and manage people better. Part 1 of Q&A about the book Output Thinking: Scale Faster, Manage Better, Transform Your Company. Jon Matzner and the author talk about what Output Thinking…

Output Thinking
Output Thinking 2 minute book promo
December 10, 2023
Output Thinking is a new way to view your company and manage people better. This video is a short introduction to the book Output Thinking: Scale Faster, Manage Better, Transform Your Company.

Company View, Organizational Design, Output Thinking
What Is An Output?
October 28, 2023
It's why you hire people. PLUS a Big Announcement. My book, Output Thinking is now available for Pre-order Special. If you pre-order before Dec 5 and email a copy of the receipt to John@CEOBootCamp.com I'll send you a PDF copy…

CEO Mindset, Organizational Design
7 Buckets
March 19, 2023
There are only seven reasons to spend money or have someone work in your company. It's the lens I see a company thru when I'm helping a client grow their company, make more money and have a better life. I…

CEO Mindset, Company View, Organizational Design
Scale Your Company Beyond YOU
December 10, 2021
Learn how functions helped me run a company 1,500 miles from my home. I'll show you the 3 things a company needs to do and how the CEO function can systemize the company to do them better. Why functions with…

CEO Mindset, Productivity
How to Find CEO Time
May 28, 2021
CEO Time is the most important time you spend running your company. This video from will show you how to get that time and what to do with it. We also cover the Eisenhower matrix - what's important and what's…

CEO Mindset
How to Think Like a CEO
December 29, 2020
Learn 5 concepts of CEO Thinking. Based on ideas from we cover these five perspectives: - See value through the customers' eyes. - Separate yourself from your company. - The CEO functions as conductor. - See the tasks in your…
CEO Mindset, CEO Skills
Think Like a CEO
December 29, 2020
Here's a short post to let you know about this video I did called How to Think Like a CEO. . It's a webinar hosted by a couple of my clients - Jo Ann Koontz & Marina Parkin who run…

CEO Mindset
The Stockdale Paradox – When to be Positive and Negative at the Same Time
April 10, 2020
The paradox is named after James Stockdale who was a POW in Vietnam for over seven years – much of it in solitary. What he found was that his fellow prisoners who broke mentally and ultimately died in prison were…


CEO Mindset
Why 2 Hours a Week is Enough
January 14, 2019
Can I speak honestly? You're probably not functioning as a full-time CEO right now. I know that you are a CEO full time, but that's not everything you do. John Chester of Wild Apple Graphics in Vermont, had a business…

CEO Mindset
How to Spend Money
September 19, 2013
Most entrepreneurs only know one way to spend money. But there are two. And using the wrong one can get you into trouble. Before I tell you about them, you should think of why you spend money in a business.…
CEO Mindset, Growth & Plans
3 Reasons Companies Don’t Grow
August 27, 2013
In my experience, there are 3 reasons why small firms stop growing. I’m talking about companies with up to 100 employees or so. I don’t know about larger companies, I suspect at that scale the dynamics are different. . Reason…
CEO Mindset
Why you can’t learn to be Successful by studying Successful People
May 28, 2013
Talk to people who’ve been married a long time about why their marriages last and you’ll hear that they’re in love. Great. But so is everyone who gets married – even those who will be divorced in 18 months. So…
CEO Mindset, Leadership, Partners and Boards, People
How do we Measure Commitment?
December 28, 2012
It takes commitment to build a business - or for that matter, to build anything. But what exactly does that word mean? I've been thinking about it lately and I've come up with this short cut. Commitment is not measured…

CEO Mindset
Become a Better CEO
December 23, 2010
How working with a Business Advisor can help you run your business better. Talks about the things that inspire a company owner to work with a business advisor and become a better CEO.
CEO Mindset
You’re Being Lied To
October 5, 2010
If you ever read anything about starting or running a business in the press; or if you go to hear people speak about the topic, in all likelihood you'll find they're probably not telling you the unvarnished truth. The Close…
CEO Mindset
Are You Feeling Lucky?
August 31, 2010
Then click on Lucky Day for a two and a half minute video of some of the luckiest people on earth - pedestrians, drivers, even bank robbers. Stay for the last one - I laughed out loud. On a serious…
CEO Mindset
The Good News about Bad News
August 18, 2010
I just asked for a meeting with the CEO of a start-up I've invested in. The reason? I just got their half-year report and there's no bad news! Andy, if you're reading this, I'm talking about you. Why is no…
CEO Mindset
What to Learn From the Economic Mess
April 29, 2009
This video of Dan Ariely from TED has several enlightening and surprising ideas you can use. It's 18 min long but the last 2 minutes are an ad. Why people cheat and steal and how this can be encouraged or…
CEO Mindset
What to do when the Excrement Hits the Air Velocity Accelorator
November 17, 2008
1. Talk to people - Don't assume. Talk to your customers. Ask how the current situation will impact them. Ask how you can make it easier to keep their business. Talk to your vendors and suppliers (Look at point #2…
CEO Mindset
Try to NOT Make Everyone Happy
July 9, 2008
Seth says: If you are willing to satisfy people with good enough, you can make just about everybody happy. I'd say If you want to make everyone happy you'll HAVE to be satisfied with good enough. [read the whole story…
CEO Mindset
Plumbing vs Philosophy
March 15, 2007
The society which scorns excellence in plumbing because plumbing is a humble activity and tolerates shoddiness in philosophy because it is an exalted activity will have neither good plumbing nor good philosophy. Neither it's pipes nor its theories will hold…
CEO Mindset
I have no boss!
February 18, 2007
What a thrill it is when that day finally comes. That is the company founder's joy. Also the company founder's deception. Also (potentially) the company's destruction. Joy. Well duh! Now you can finally do what you know needs to be…
CEO Mindset
Why Small Companies are Better/Worse than Large Ones
January 22, 2007
I came across this in a letter by Jim Womack, author of Lean Thinking and, to hear him tell it, one of the developers of the Toyota Way. The graphics are mine - which is why I'm not a graphic…
CEO Mindset
What if you didn’t come to work for a week?
November 30, 2006
I'm not advocating it - just asking you to think what the ramifications would be. Knowing how your absence would affect your company gives insight into what role you really play. The extremes are: Everything would go to hell in…
CEO Mindset
When is an Entrepreneur not an Entrepreneur?
October 16, 2006
There's a real gulf between an entrepreneurial business where you can do anything through harder work and an ongoing sustainable business that is run through good management technique. - Bob Jones, owner The Chef's Garden. I think that says it…
CEO Mindset, Output Thinking
Buying Time
April 20, 2006
When you hire a accountant or a lawyer or someone who charges by the hour, do you really want those hours? Does it make sense that if you ask a question they don't know, and need to research you should…
CEO Mindset
Business is like sex – not sports or war
March 20, 2006
The war analogy doesn't work because business is not a zero sum game. A great business makes the pie bigger for everyone. And in war, you're focused on the enemy (ie your competition) but in business you're supposed to focus…
CEO Mindset
Great Book – The Essential Drucker
February 14, 2006
The Essential Drucker : The Best of Sixty Years of Peter Drucker's Essential Writings on Management (Paperback) by Peter F. Drucker. Almost everything that needs to be said about business management was said by Peter Drucker before anyone else. He…