Robert Scobel put up a post about how to reinvent Microsoft. If any company needs it they must be in the top three, along with GM and … maybe your company?
I’ve distilled his ideas into suggestions that will work for any company of any size. Scobel’s post will give you some context and explanation. For that reason I’m listing my ideas in the same order as his. One other note, my use of the word “public” may be interpreted to mean, just internally (or not) depending on your situation.
Takeaways:
- Create a vision that inspires.
- Give every employee top of the line tools to do their jobs.
- Allow for public understanding of who’s moving ahead, who’s not and WHY. Or at least public discussions of which ideas are moving people ahead or holding them back.
- Make the rules and systems serve progress. Incorporate a system that reviews and revises them. Make public input to that system easy.
- Explain marketing decisions publicly and allow for comments. You might want to expand this beyond marketing decisions – at least to employees.
