May 15, 2006

Don’t Confuse Marketing Models with Business Models

Business Models, Sales & Marketing

0  comments

“The former helps you get visibility for your product, the latter defines how you will actually make money. ” So says  Dharmesh Shah of  OnStartups.com

His post is about the software business and his main point is a the bottom. But I think it applies to may other companies as well.  Not knowing your business model is a huge impediment to business growth.

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About the author 

John Seiffer

I've been an entrepreneur since we were called Business Owners. I opened my first company in 1979 - the only one that ever lost money. In 1994 I started coaching other business owners dealing with the struggles of growth. In 1998 I became the third President of the International Coach Federation. (That's a story for another day.) Coaching just the owners wasn't enough for some. So I began to do organizational coaching as well. Now I don't have time to work with as many companies as I'd like, so I've packaged my techniques into this Virtual CEO Boot Camp.

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