November 29, 2010

Why Your Ideas Are Not as Valuable as You Think

Business Ideas

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We must respect the other fellow’s religion, but only in the sense and to the extent that we respect his theory that his wife is beautiful and his children smart.
— H. L. Mencken

We all love our own ideas. But they are not as valuable as we think. If you try to raise money from investors based on the strength of an idea, you’ll quickly see how little the market values ideas.

Business idea from xkcd.com

Many of us have had the experience depicted in the cartoon. If you read about the history of almost any technology, you’ll find that many breakthrough ideas occurred to several people independently around the same time. I think 5 people lined up behind Alexander Graham Bell to patent the telephone.  Leivnz and Newton are usually both credited with the invention of calculus. Charles Darwin had delayed publishing his “Origin of the Species” because he feared the repercussions, but changed his mind when it looked like someone else had come to the same conclusion and would publish first.

The market values the action, products, sales etc that comes from ideas – but not the ideas themselves. And usually when ideas get loose in the real world, they don’t survive unless they change, adapt, morph, evolve etc. It’s the result of the changed idea that produces value.

Takeaways:

  • Make it easy for your ideas to get tested in the real world.
  • Be ready for them to change, evolve or even die.
  • Don’t worry – there are more where they came from.

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About the author 

John Seiffer

I've been an entrepreneur since we were called Business Owners. I opened my first company in 1979 - the only one that ever lost money. In 1994 I started coaching other business owners dealing with the struggles of growth. In 1998 I became the third President of the International Coach Federation. (That's a story for another day.) Coaching just the owners wasn't enough for some. So I began to do organizational coaching as well. Now I don't have time to work with as many companies as I'd like, so I've packaged my techniques into this Virtual CEO Boot Camp.

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