“RJMetrics measures your Customer Lifetime Value, Repurchase Rate, Average Order Value, and all the other metrics you need to grow your business.” Pretty clear.

“[GoodData] connects data with business people and processes to create powerful solutions that support a specific set of business use cases.” Huh?

I don’t know how representative this is, but the few entrepreneurs I’ve spoken to recently had difficulty describing the business value they offer, who their customers are and who the real competition is. Their websites often lack a buyer-focused design or informative content. And marketing plans amount to, “We’re setting up a Facebook page.”

Companies that from the beginning take the same systematic approach to marketing and selling as they do to product develop have a tremendous advantage. A necessary component when bootstrapping.

Nice post!